Josh Taylor Joins USEF as Chief Commercial Officer
eventingnews.substack.com
Chris Welton, CEO of the United States Equestrian Federation (USEF), has announced the creation of new senior staff position: Chief Commercial Officer. The position, overseeing all aspects of communications, marketing, and network/media assets, will be filled by John W. (Josh) Taylor. Taylor brings more than 25 years of experience in marketing, promotion, and sponsorship. He was founder and managing partner of Midlantic Ltd., a promotional marketing agency serving a variety of sport organizations. Taylor brings experience in the racehorse industry, owning racehorses and broodmares with his wife, Emery Jones Taylor. He is a steward of the National Steeplechase Association and the chairman of the Winterthur Point-to-Point Races. With his knowledge of equestrian sport and marketing expertise, Taylor will expand promotion and marketing strategies essential to the future success of equestrian sport.
Josh Taylor Joins USEF as Chief Commercial Officer
Josh Taylor Joins USEF as Chief Commercial…
Josh Taylor Joins USEF as Chief Commercial Officer
Chris Welton, CEO of the United States Equestrian Federation (USEF), has announced the creation of new senior staff position: Chief Commercial Officer. The position, overseeing all aspects of communications, marketing, and network/media assets, will be filled by John W. (Josh) Taylor. Taylor brings more than 25 years of experience in marketing, promotion, and sponsorship. He was founder and managing partner of Midlantic Ltd., a promotional marketing agency serving a variety of sport organizations. Taylor brings experience in the racehorse industry, owning racehorses and broodmares with his wife, Emery Jones Taylor. He is a steward of the National Steeplechase Association and the chairman of the Winterthur Point-to-Point Races. With his knowledge of equestrian sport and marketing expertise, Taylor will expand promotion and marketing strategies essential to the future success of equestrian sport.